For 50+ years, WBLS has been a haven for the diverse African-American community. WBLS was the first urban contemporary format radio station in the US. We continued to break barriers by broadcasting the first on-air rap show on a national platform. Our talent and DJs are living legends who bring brands closer to the greatest artists and entertainers in history.
Estrella MediaCo is a Spanish-language media powerhouse serving the important U.S. Hispanic audience with its video, digital, and audio content, including the EstrellaTV national broadcast network, which can be seen on affiliated television stations throughout the country, as well as on cable and satellite providers, digital streaming platforms, and the widely-available EstrellaTV app. Estrella MediaCo’s FAST channels, including EstrellaTV, Estrella News, Estrella Games, and Cine EstrellaTV, are also streamed on numerous streaming platforms. Estrella MediaCo reaches Hispanic audio audiences through leading Regional Mexican radio stations, including Que Buena Los Angeles, La Raza in Houston and Dallas, and El Norte in Houston, as well as through the nationally syndicated Don Cheto Al Aire morning show, which are also available on streaming platforms. Estrella MediaCo is a trade name of MediaCo Operations LLC, which is a wholly owned subsidiary of MediaCo Holding Inc.